7,700+ verified dealer sites measured
Flooring and related trades, each site tested in a standardized lab test on a simulated phone and a simulated desktop.
Every figure on this page is computed over the first discovery frame, frozen in August 2026: 7,707 verified dealer sites, each counted once on its most recent phone measurement taken before the freeze. The measurements date from January to August 2026, and the figures were recomputed in October 2026.
The headline figures
How mobile scores are spread
The mobile score is Lighthouse's overall performance score, out of 100, from one lab test under simulated phone conditions.
Share of sites in each mobile score band
7,707 sites. Bar length is proportional to the share; the longest bar is the most common band.
| Score band | Bar | Share of sites |
|---|---|---|
| 0 to 9 | 0.4% | |
| 10 to 19 | 1.3% | |
| 20 to 29 | 4.2% | |
| 30 to 39 | 12.6% | |
| 40 to 49 | 15.3% | |
| 50 to 59 | 24.2% | |
| 60 to 69 | 21.3% | |
| 70 to 79 | 12.3% | |
| 80 to 89 | 4.6% | |
| 90 to 100 | 3.7% |
Summary. The most common band is 50 to 59, holding 24.2% of the 7,707 sites. 3.7% scored 90 to 100, and 0.4% scored 0 to 9. Shares are rounded, so they may not add to exactly one hundred.
Median mobile load time against Google's threshold
LCP, Largest Contentful Paint, is the time until the largest piece of content on the first screen has appeared. It is the load-time measure the snapshot ranks.
Median mobile LCP
Bar length is proportional to time, on the same scale as every load-time chart on this page. The vertical line marks Google's 2.5 second threshold.
Summary. Across the 7,707 sites, the median mobile LCP was 8.8 seconds in a standardized lab test, well past Google's 2.5 second threshold.
Phone against desktop, on the same sites
Each site's latest measurement records both profiles from the same run. These bars count only the sites that carry both readings, so the two shares, and the gap between them, describe one population.
Share meeting Google's 2.5 second LCP threshold in a standardized lab test
7,704 sites. Bar length is the share of those sites. Phone is the profile the snapshot ranks; desktop is shown for context.
The desktop share is 67.9 percentage points higher than the phone share.
Summary. Of the 7,704 sites with a phone and a desktop reading from the same run, 3.2% met Google's 2.5 second LCP threshold on the phone profile and 71.1% on the desktop profile, a gap of 67.9 percentage points. Both are lab measurements set against the threshold Google publishes, not readings of real visits.
By trade
Median mobile LCP for each trade with at least 30 sites.
Median mobile LCP by trade
Same time scale as above. The vertical line on each bar marks Google's 2.5 second threshold.
| Trade | Bar | Median mobile LCP and sites |
|---|---|---|
| Countertop | 8.4s1,496 sites | |
| Kitchen and bath | 8.5s708 sites | |
| Cabinet | 8.7s1,136 sites | |
| Flooring | 8.7s2,798 sites | |
| Tile | 9.8s1,509 sites | |
| Specialty retail | 10.7s60 sites |
Summary. Every trade's median mobile LCP is above Google's 2.5 second threshold. The lowest is countertop at 8.4s and the highest is specialty retail at 10.7s.
By state
Median mobile LCP for each state with at least 30 sites, 38 states in all. A site's state is the one recorded when search found it.
Median mobile LCP by state
Fastest median first. Same time scale as above, with Google's 2.5 second threshold marked on each bar.
| State | Bar | Median mobile LCP |
|---|---|---|
| NJ | 6.1s | |
| MD | 6.9s | |
| MO | 7.3s | |
| WA | 7.3s | |
| AZ | 7.5s | |
| MS | 7.6s | |
| NC | 7.7s | |
| NY | 7.8s | |
| MN | 8.0s | |
| UT | 8.0s | |
| FL | 8.1s | |
| ND | 8.1s | |
| WI | 8.1s | |
| TN | 8.2s | |
| IA | 8.4s | |
| DE | 8.5s | |
| MI | 8.5s | |
| OR | 8.6s | |
| AL | 8.8s | |
| CO | 8.8s | |
| IN | 8.8s | |
| IL | 8.9s | |
| MA | 8.9s | |
| PA | 8.9s | |
| TX | 8.9s | |
| ME | 9.1s | |
| AR | 9.5s | |
| CT | 9.5s | |
| GA | 9.5s | |
| CA | 9.6s | |
| KY | 9.6s | |
| VA | 9.8s | |
| ID | 9.9s | |
| NE | 10.1s | |
| SC | 10.3s | |
| OH | 10.4s | |
| LA | 10.7s | |
| KS | 11.1s |
Summary. Every state's median mobile LCP is above Google's 2.5 second threshold. The fastest median is NJ at 6.1s and the slowest is KS at 11.1s.
What these figures are not
None of these figures measure search rankings, traffic, leads or sales, and none of them is Google's own Core Web Vitals assessment, which is built from real visits rather than a lab test.
How this is built
Dealer sites are found by search, confirmed as dealer websites, and measured with Google PageSpeed Insights under simulated phone and desktop conditions. The methodology covers how the cohort is assembled, what is and is not measured, and how a snapshot is compared against it.
Read the methodology See a sample snapshot