Plain-English benchmarks, comparisons, and where-to-start reads for dealer websites.
Field notes from the Showroom Standard benchmark. Dealer website performance, mobile experience, and the digital handoff between the showroom and the customer journey.
A dealer's website is often the first version of the showroom a customer sees. The benchmark shows how often that handoff weakens on mobile.
Read more →A website can feel acceptable from a desk and still fail where customers actually meet it.
Read more →A dealer website should not be judged against the whole internet. It should be compared against the market it actually competes in.
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