Your Showroom Earns Trust. Your Website Has to Carry It.
A dealer's website is often the first version of the showroom a customer sees. The benchmark shows how often that handoff weakens on mobile.
Read more →The Desktop Version Is Not the Customer Experience
A website can feel acceptable from a desk and still fail where customers actually meet it.
Read more →Why We Benchmark Against Dealers, Not the Internet
A dealer website should not be judged against the whole internet. It should be compared against the market it actually competes in.
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